McDonald’s

McDonald’s, one of the largest global brands of all time, needed a writer to help promote their new menu items and deals. I stepped up to the plate to deliver with radio and TV/OLV ads that aired across multiple general and African American markets, including Philadelphia, Miami, Dallas, and New Orleans. My priorities were keeping the voice engaging and down-to-earth, yet remaining true to the brand as a whole. I wrote scripts, selected complementary music tracks, cast and directed talent during all recording sessions, and worked with ADs on choosing visual treatments.

ADs: Valentina Usquiano, Claudio Garcia-Corredor 

TV Spot: $5 Meal of the day

The $5 Meal of the Day aimed to bring customers their favorite McDonald’s orders at an affordable and craveable price.

Radio Spot 1

Celebrating the launch of McDonald’s crispy Buttermilk Chicken Sandwich and Buttermilk Chicken Tenders.

Radio Spot 2

Introducing the the excellent prices of the 1-2-3 Dollar Menu, with all-new breakfast favorites.

Radio Spot 3

Create your own combo with the breakfast faves you crave for just four dollars.

Radio Spot 4

Your morning has met its match at McDonald’s! Two breakfast sandwiches for only four bucks, or one for you and a friend.