La-Z-Boy
La-Z-Boy is America’s coziest legacy brand. When they wanted a fresh look and a new spokesperson for their company, my team and I stepped in to help. We chose Kristen Bell as an upbeat and family-focused influencer, and I went to work on crafting a modern, friendly and approachable voice that would represent La-Z-Boy across social media. I also wrote copy in Kristen’s voice for posts using her image or featuring her favorite products, all approved by the actor and her team. My art director, Deanna Brown, chose and edited all the shots that accompany my copy.
Sunday Funday, and the only thing missing are the mimosas. Shop kitchen and dining sets at La-Z-Boy.
Tulips aren’t the only new bulbs you need this spring. Light up your living room with the Savannah lamp.
The cozy Collins Sofa is the epitome of style and substance. Thanks for sharing @thesimplesketchbook!
Courtside seats < kitchen-side seats. 🏀 🍕 😴 Snack, shout and sleep in style with the Norris reclining sofa.
Mixable. Match-able. Totally comfortable. Upgrade your aesthetic with the Alexandria sofa.
Don’t have eyes in the back of your head? 👀 Yeah, neither do we. But this 360 ̊ swivel is the next best thing. #MomLife #Comfort #LaZBoy
Meet your new main squeeze: a recliner made just for your measurements! 💁♀️
#KristenBell #LZBKristenBell #MoreThanRecliners
From “mommy time” to “me time” in no time at all. 👩👧👦❤️💆 Rock and recline in the incredibly comfortable Casey. #Recliner #HomeSweetHome #LaZBoy
What’s better than bragging about your new personal designer? The fact that their services come 100% free. #LZBDesign #CustomFurtniture #HomeDecor
Sectionals are like building blocks for adults—only much, much more comfortable. Let’s have some fun! #KristenBell #LaZBoyxKristenBell