Big O Tires

When Big O Tires celebrated their 60th Anniversary, they asked for work that would grab the attention of loyal customers while communicating their trustworthiness to potential new ones. A few brainstorms later, this campaign was born. My copy leans into the nostalgia, using sayings from the 60’s and a vintage VO feel to create a sense of time and purpose. The throwback graphics, footage and effects all symbolize Big O Tires’ decades of dedication, commemorating the energy of the summer they first opened.

Design: Ken Butts